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About Us

We are a small Wiltshire based business, lovingly creating handmade dog collars and leads from Biothane and Paracord. We only use high quality materials sourced from producers and distributors we trust. 
We make most collars and leads to order, so if you would like something a little different from what you see on our website please get in touch and we are happy to help.

The Rock It Dog Design Team




Victoria Rock
Victoria is the creator of Rock It Dog Design. She has a degree in Animal Behaviour and used to work as dog trainer and behaviourist. She is passionate about positive reward based training and took great care that all Rock It Dog Design products are within that belief.
Victoria created Rock It Dog Design out of a passion for buying dog collars and leads for her dogs. 
Victoria loves Paracord for the sheer endless possibilities of designs and colours available. Biothane she discovered several years ago when recall training her rescue German Wirehaired Pointer Kai. She hated that the fabric long lines became all soggy and dirty and a fellow dog trainer told her about Biothane. Back then she had to import the Biothane from the USA as it wasn't readily available here in the UK. It made a huge difference when using a long line everyday, no more soggy and dirty line!
In her free time she loves training her dogs and loves to go bikejoring (mountain biking with dogs) with them.




James Rock
James has a full time job away from Rock It Dog Design, he helps Victoria on the Biothane side of the business in the evenings. He often comes along and helps at our trade stand at dog shows.
In his free time he loves to go fishing.





The doggie crew
Our Rock It Dog Design doggie crew consists of Kai, 7 year old German Wirehaired Pointer, Otley, approx. 12 year old Heinz 57, Indi, 4 year old Greyster and Vegas, 1 year old Greyster. They put our collars and leads through their paces and 'help' in our office and workshop.
 



 
Indi is our high fashion model ;-) 



 
Kai seriously puts our collars through their paces! 



Our golden oldie Otley often comes along to shows and helps at our trade stand.



Our youngster Vegas often comes along to shows and loves to say hi to everybody coming to our trade stand!